Adidas Enters FIFA Rivals With Exclusive In-Game Content Ahead of June 12 Global Launch

• FIFA Rivals, a new fully licensed mobile football game with an arcade-style gameplay, will be released all over the globe on June 12th.
• The adidas brand and its products will be featured throughout FIFA Rivals, giving players access to exclusive digital items such as kits, jerseys, and shoe releases.

Adidas is making its debut in the world of FIFA Rivals by releasing a number of digital products, features and content that can be enjoyed inside the game. FIFA Rivals, a new fully licensed mobile football game with an arcade-style gameplay, will be released all over the globe on June 12th, marking the beginning of the multi-year licensing partnership. FIFA Rivals is a mobile football game developed by FIFA and Mythical Games.

The adidas brand and its products will be featured throughout FIFA Rivals, giving players access to exclusive digital items such as kits, jerseys, and shoe releases that are inspired by the company’s extensive history in the sport of football.

John Linden, CEO and co-founder of Mythical Games stated:

“FIFA Rivals is all about celebrating the global passion for football in a fresh and modern way. Bringing adidas into this world gives players a deeper cultural connection and the chance to represent one of the most iconic brands in football – on and off the pitch. This collaboration sets a new standard for how brands show up in digital experiences.”

FIFA Rivals is a game that brings a fresh and innovative approach to mobile football by merging the classic FIFA action with a lightning-fast, arcade-style gameplay.

The Mythical Marketplace allows players to engage in real-time player vs player matches, assemble their ideal squad from the best clubs and stars in the world, and exchange digital player cards via the Mythical Marketplace. As a result of this partnership, fans and players of FIFA Rivals will have the opportunity to earn a variety of digital products that will allow them to dress their teams in authentic three-stripe style. These items include:

● Digital Kit Drops featuring classic and future-forward adidas jersey designs
● Boot Releases tied to real-world player performance and adidas drops 
● A limited-edition match ball designed for FIFA Rivals gameplay
● A fully immersive adidas Training Facility, where players can level up player cards and complete challenges

Bringing a deeper layer of real-world connection to the digital pitch, the cooperation also involves cover-athlete rights and cross-promotional campaigns. Additionally, the collaboration features limited-time in-game events, challenges, and rewards that are related to adidas’ most iconic football gear and apparel launches.

After a successful beta test in major regions, FIFA Rivals will be released on the App Store and Google Play Store the following week, making it available to users all around the world. FIFA Rivals is a high-octane arcade-style game that was designed for both core football fans and mobile gamers. It gives players the ability to jump into the action instantly, build their dream squads, compete in real-time player versus player matches, and trade player cards, which are represented as digital collectibles, on the Mythical Marketplace.

FIFA Rivals provides users with the option to purchase, sell, and trade in a safe environment with other players from all over the globe. It is supported by Mythical’s platform and Marketplace, which offers players complete control of their in-game items.

The 12th of June is the day when FIFA Rivals is set to be released worldwide for both iOS and Android. Visit fifa.rivals.game to get updates and other information, and join the community on X (@fifarivals) to become a member.

Adidas is the industry leader in the sporting goods sector on a worldwide scale. The firm, which has its headquarters in Herzogenaurach, Germany, is responsible for the employment of more than 62,000 people all over the world and produced revenues of 23.7 billion euros in 2024. You may get further details by going to the website www.adidas-Group.com.

Mythical Games is a next-generation gaming firm that has been recognized by Fast Company’s World Changing Ideas 2021  and Forbes’ Best Startup Employers (2024). The company is responsible for developing games of world-class quality and enabling players to take ownership of their in-game assets via the use of blockchain technology. Major brands such as Call of Duty, Call of Duty Mobile, World of Warcraft, Diablo, Overwatch, Magic: The Gathering, EA Madden, Harry Potter Hogwarts Mystery, Marvel Strike Force, Modern Warfare 3, and Skylanders have all been developed with the assistance of this team. Current games developed by Mythical, such as Blankos Block Party and NFL Rivals, are already being played by millions of customers all over the globe. These games have created a new economy for players, enabling them to interact with games in a different manner while also enabling them to directly trade and transact with other players from around the world in a secure environment.

Providing gamers with ownership and control over the purchase and sale of digital assets, the Mythical Marketplace is the first in-game blockchain Marketplace available on iOS and Android. Additionally, the Mythical Platform safeguards gamers who may be unfamiliar with blockchain technology by providing them with a custodial wallet for their digital items. Discover more by visiting https://mythicalgames.com/