Top SOL Treasury Firm DFDV Announces Global Franchise Strategy

DeFi Development Corp. (DFDV), the largest publicly traded company focused on building a Solana (SOL) treasury, announced on Thursday that it is expanding its strategy globally by teaming up with Kraken, Pantera, and others to launch local SOL investment funds.

The initiative, dubbed the DFDV Treasury Accelerator, allows DFDV to partner with regional firms that will manage their own SOL treasuries, according to a press release. The franchise companies will be able to utilize DFDV’s validator services, fundraising playbook, and branding. In return, DFDV will take equity stakes in each regional public SOL treasury vehicle.

“This model allows us to scale globally and support SOL accumulation without taking on any share dilution,” said Joseph Onorati, CEO of DFDV, in a statement. “We’re exporting our framework for Solana treasury accumulation, while bringing global partners into the DFDV orbit, all aligned through economics, staking, and shared infrastructure. The opportunity is massive.”

The move comes as more institutions show growing interest in cryptocurrency – not just as stores of value, but as financial tools for investment, staking, and treasury management.

While most companies have turned to Bitcoin (BTC) as their treasury asset, following the Strategy playbook, SOL has been gaining traction as a corporate reserve asset this year. Several publicly traded companies are now using SOL as their main treasury asset, offering investors exposure to the Solana blockchain, and in some cases staking, through traditional stocks.

DFDV has over 640,000 SOL, according to a July 11 ByBit report, and a $420 million market cap, with its stock up about over 3,000% this year. Meanwhile, Upexi (UPXI) owns nearly 600,000 SOL and has a $258 million market cap; its shares have risen 400% since April 2025. Sol Strategies Inc., which trades under the tickers HODL and CYFRF, has an undisclosed amount of SOL and currently boasts a $255 million market cap.

“Most crypto treasury vehicles today are following the MicroStrategy model. What excites us about DFDV is that they’re not just copying the playbook. They’re evolving it,” said Cosmo Jiang, General Partner at Pantera Capital, per the press release. “By combining validator infrastructure, capital markets innovation, and now international expansion via a global franchising model, DFDV is building something structurally different and ahead of the curve.”

Five regional funds are already in development, with more expected soon, according to DFDV.

SOL is currently changing hands at $174, up 4% on the day and 15% in the past two weeks, according to The Defiant’s price page.